What's Hot ... Vitamin D

Early into the COVID-19 pandemic, Public Health England (PHE) updated its recommendation for people to consider taking a daily 10 microgram vitamin D supplement whilst we were in full lockdown and many of us were missing out on spending as much time out of doors in the sunshine. There were also two important new Irish studies published which explored the optimisation of vitamin D for enhanced immune protection against Covid-19. The media coverage of these stories along with the positive consumer response, caused an unprecedented rise in demand for vitamin D supplements.

The Health Food Manufacturers’ Association (HFMA) advises that we’re likely to see an even further increase in demand as observational evidence on vitamin D and coronavirus continues to mount. Research suggests that it might have an impact on susceptibility to the virus, on severity of outcomes, and may also contribute to differences in ethnic predispositions. The great news is that the government announced at the end of November that starting in January, more than 2.5 million vulnerable people across England will be offered free vitamin D supplements for the winter months, whilst it has asked the National Institute for Health and Care Excellence (NICE) and Public Health England (PHE) to re-review the existing evidence on the link between COVID-19 and vitamin D.

Click on the image below for some of our top-selling vitamin D supplements in formats including capsules, sprays and gummies.