Whats hot ... Fibre

Naturally found in cereals, beans, lentils, fruits and vegetables, fibre helps to reduce cholesterol, reduce the risk of diabetes and can help protect against weight gain, according to the British Nutrition Foundation, who say that most of us in the UK don’t eat nearly enough of it. But that’s set to change. Thanks in part to its link to gut health, fibre is increasingly becoming one of the key nutritional factors that consumers look for when choosing healthy food and drink.

Many brands and manufacturers have started to increase the fibre content of their products, or those which are naturally high in fibre have started to include a high fibre claim on their packaging. To do this, the product must contain a minimum of 6g of fibre per 100g. There has also been some convergence with the reduced sugar trend as certain fibres, such as inulin can be used to replace sugar without compromising on taste.
We’ve pulled together our top pick of high fibre products for your store: