Organic Buying Guide
From where and how they buy, to what they choose to spend their money on, the Covid-19 pandemic has changed consumer behaviour. And organic sales have directly benefitted, with Soil Association Certification’s Organic Market Report 2021 revealing its highest growth level in 15 years at 12.6%, outperforming growth in the non-organic sector and making the market worth £2.79 billion. The transparency, integrity, and sustainability that organic certified products offer, gave consumers peace of mind at a time when health and safety were key priorities. And there is a strong indication that shoppers are sticking to their lockdown organic choices, meaning that the message on organic and sustainability has hit home.
Of course, it’s not just about food, the organic beauty and wellbeing market reached £120.2 million in 2020, with an impressive 13% year-on-year increase, marking its 10th consecutive year of growth. One in six British consumers now buy organic certified beauty and wellbeing products, and it’s no wonder, when you think that organic certification offers consumers trust and transparency in a market where, unlike in food and drink, the terms ‘organic’ and ‘natural’ are unregulated. Recent research by Soil Association Certification found that 2 in 5 consumers don’t trust the marketing claims on beauty and wellbeing products and 49% of people admitted they are worried about brands greenwashing their environmental credentials.
We’ve launched this updated Organic Buying Guide to help you keep on top of this momentum in organic sales. It’s filled with the best choice of products and proven bestsellers, across categories including food, drink, beauty and healthcare.
Working in collaboration with Soil Association Certification, our guide delivers up-to-date statistics and an in-depth insight into the organic market and consumer, an overview of their latest national marketing campaigns, including Organic September. It also takes a closer look at organic beauty and what support is available for Independent retailers
