NEW Vegan Buying Guide

The number of vegans in the UK has reached a record 600,000, now equating to 1.6% of the UK population. What’s more, since 2014, more than 500,000 people have pledged to go vegan for the month of January with predictions that 350,000 more will take part in this year’s Veganuary campaign. Whilst research for The Vegan Society suggests that as many as 1 in 3 Brits have consciously tried to reduce their consumption of meat, dairy and eggs. All of this lending credence to predictions that within the next 25 years a quarter of the population could be vegan and half will identify as flexitarian.

An increasingly positive portrayal of veganism in the media, online and in social media, associating it directly with health, fitness and wellbeing has helped to change the public’s perception of a vegan lifestyle. With negative press stories on the health, ethical and environmental impact of following a meat and dairy based diet reinforcing the message that veganism, or in many cases following a flexitarian diet, offers increasingly health-conscious consumers a more sustainable way of life.

The price, choice and quality of vegan products has significantly improved in response to this evolving consumer trend, with figures from Mintel’s Global New Product Database showing that 16% of all products launched in the UK in 2018 had a vegan claim, in fact, the UK was the country with the highest number of new vegan launches in 2018. Many existing brands that are naturally or accidentally vegan are also now stating this clearly on packaging, which has in turn helped to make the difficult transition of switching to a vegan diet easier and more accessible, especially as there are now more convenience and on-the-go vegan products available.

To keep you up-to-date with the wide choice of products now available within this fast evolving category, we’ve produced a new updated version of our Vegan Buying Guide. Working in collaboration with The Vegan Society, our guide brings you: an indepth insight into why people are choosing to go vegan, an overview of the nutritional considerations of a vegan diet and how to buy vegan as well as a guide to how you can get involved with their latest national marketing campaigns and Veganuary.

Click on the image below to browse through or download the buying guide.