Enhancing Your Vegan Category

It’s estimated that the number of vegans in the UK has increased by 40% in the last twelve months1, this may equate to less than 2% of the UK population, but they are part of a much wider group, including vegetarians, pescatarians and flexitarians which accounts for over a fifth (22%) of Brits1. What’s more, an unprecedented 582,000 people pledged to go vegan for the month of January 2021 and research for The Vegan Society has shown that the Covid-19 pandemic actually had a positive effect on the popularity of a plant-based diet. With evidence linking increased BMI with poor Covid-19 outcomes, the pandemic caused many people to reassess their lifestyles and choose a vegan or flexitarian diet as a way to pay more attention to their diet, nutrition and the provenance of their food. All of this lending credence to predictions that within the next 25 years a quarter of the population could be vegan and half will identify as flexitarian.

Suppliers and manufacturers are responding to this large increase in the popularity and relevance of a vegan lifestyle with the launch of a remarkable number of new vegan products. In fact, The Vegan Society smashed all previous records after officially registering its 50,000th product in 2021, with the trademark team registering an impressive 15,206 products in 2020 alone. Many existing brands that are naturally or accidentally vegan are also now stating this clearly on packaging, which has, in turn, helped to make the difficult transition of switching to a vegan diet easier and more accessible.

To keep you up-to-date with this fast-evolving category, we’ve produced a new updated version of our Vegan Buying Guide, showcasing our full range of plant-based products from food cupboard essentials and snacks to milk alternatives, VMS, toiletries and eco-household products. The guide also includes an update from Veganuary on their annual campaign and an overview of the plant-based milk category.