NEW Healthy Snacking Buying Guide

Confectionery and bagged snacks remain at the heart of the snacking category with research from Nielsen showing that one in five shopping baskets contain confectionery, while half of all baskets contain a core snacking product such as a savoury bagged snack, snack bar, sweet confectionery or biscuit. However, consumers are now demanding much more from their snacks, not only do they have to taste good and have an inspiring flavour, they also have to have less sugar, more plant-based protein, be made from natural ingredients with no artificial nasties, offer added functional benefits and of course be sustainable too.

Changes in eating habits have also helped to transform the snacking category as consumers are increasingly looking for flexible, light and convenient snacking options that they can eat on-the-go. This ‘snackification’ of meals is helping to drive product innovation with products specifically designed to give a wake-up energy kick for the morning, whilst lunch can be a tasty and satisfying snack eaten at the desk to help keep hunger at bay until the evening meal or to provide energy for a workout session. However, snacking is about more than just fulfilling a functional need, it also has to answer an emotional desire with figures from Mintel showing that 42% of consumers snack to satisfy a craving, 23% to cheer themselves up and 18% to de-stress and relax. Which means that despite generally healthier intentions, sweet flavours and indulgent treats remain popular, especially at the weekend or after a stressful day at work.

The demand for healthier snacks and large variation in consumers snacking requirements is helping to increase overall category sales, but at the same time creating a category that is complex and often fragmented. To help steer you through, we’ve produced this brand new updated version of our Healthy Snacking Buying Guide, featuring a comprehensive list of the proven best-selling brands and innovative new products. We’ve also included the most upto-date market data and an overview of the latest trends within the category from healthy snacking brands Pulsin and Other Foods.