Healthy Snacking Buying Guide

The snacking market is looking pretty healthy right now, in more ways than one. The pandemic had a big impact on consumer behaviour, with successive lockdowns helping to drive a surge in snack sales as many of us turned towards chocolate, biscuits or crisps to offer some comfort or alleviate the boredom of being stuck at home. In fact, an Ipsos Mori survey has discovered that the UK population has snacked 50% more frequently since Covid-19. This boost in sales may have been initially dominated by more indulgent products, but bolstered by the evidence linking increased BMI with poor COVID-19 outcomes, health is now firmly back on the agenda. Insight into the market by Lumina Intelligence suggests that almost half of UK consumers are trying to make healthier snacking choices since the pandemic.

However, the term healthy is incredibly subjective, with consumers now demanding so much more from their ‘healthy’ snacks. It’s no longer just about satiety, they have to be made from natural, plant-based ingredients with no artificial nasties, offer functional benefits, such as supporting the immune system or boosting energy levels and of course be sustainable with eco-friendly packaging too. It’s also not just about what they contain, but what they don’t, with less sugar, fat or calories. All of which is going to be brought into much sharper focus with the imminent HFSS legislation set to be introduced by the Government. But despite these healthy intentions, taste remains the number one priority, if a product doesn’t taste good or have an inspiring flavour then consumers will simply not purchase it again. Even healthy snacks are still perceived as a treat, so they have to be worth the calories!

This updated version of our Healthy Snacking Buying Guide, featuring a comprehensive list of the proven best-selling brands and the whole array of innovative new products that are being introduced to the market. We’ve also included the most up-to-date market data and an overview of the latest trends within the category from natural food brand, Kallo.