Gluten Free Buying Guide
With 97% of households now regularly purchasing products marked as free-from, it’s no surprise that gluten-free sales have enjoyed another year of steady growth, up 4% according to the latest Kantar data. Whilst the wider free-from category has increased in value by £496 million to be now worth a staggering £3.55 billion.*
The category is benefitting hugely from the now widely recognised link between gut health and overall wellbeing. Even if consumers don’t have a medical reason for cutting out gluten, research
suggests that reducing gluten consumption can be beneficial for bloating and overall gut health, which in turn has an impact on immune health and mood and this is driving more and more
wellness-savvy consumers to turn towards gluten-free products.
This expansion in the appeal of gluten-free is helping to drive product innovation, taste, and quality as gluten-free manufacturers are starting to look at reducing the fat and sugar content in their products whilst increasing the nutritional profile and taste to appeal to the ‘lifestyle’ consumers. There has also been more convergence with other ‘trends’ in the health and wellness industry such
as organic, vegan, and sustainability. Turn to p8 for more information on this from industry expert, Amisa, with some great gluten-free recipe ideas for your customers to try too.
Bread remains the best-selling category, especially amongst the 2% of ‘super heavy’ consumers who account for 35% of the market spend, so is the most important sector to get right. Our gluten-free expert, Schär, talks to us about product innovation in the bread category with the use of added functional ingredients and gives us a quick guide to gluten-free grains on p4.
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Tree of Life Buying Guides make selecting the right ranges for your customers easy by bringing together the best-selling brands and products in key categories, along with up-to-date market data and insights from industry experts.
Simply click on a thumbnail to view a guide.
4th May 2022
New Gluten-Free Buying Guide
14th March 2022
NEW Healthy Drinks Buying Guide
28th January 2022
NEW Healthy Snacking Buying Guide
27th August 2021
Christmas Book Out Now!
27th August 2021
New & Updated Organic Buying Guide
4th May 2021
NEW Gluten-Free Buying Guide 2021
28th February 2021
NEW Healthy Drinks Buying Guide
11th January 2021
NEW Vegan Buying Guide
30th November 2020
Healthy Snacking Buying Guide
2nd November 2020
Healthcare Buying Guide
1st September 2020
NEW Organic Buying Guide
30th June 2020
Christmas Book 2020
30th June 2020
NEW Eco-friendly Buying Guide
29th April 2020
NEW Gluten-free Buying Guide
3rd March 2020
NEW Digestive Health Buying Guide
3rd March 2020